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Rural View Estate Agency Website Design and SEO

Wednesday, May 07, 2014

Rural View are a Wiltshire based estate agency specialising in the sale and let of rural property. They approached The Graphic Edge to update their online presence and increase their results in organic searches.
estate agent seo and website design project

We chose a brand that would fit in line with the current logo, which we updated simply so that it would work alongside existing marketing collateral. The look and feel was country classic yet contemporary. In line with this we designed a banner to be used at local rural events with a QR code linking to the website. The colour palette for the new brand represented earth and country tones and was designed to work in line with changing imagery for seasonal variations. There were a number of website design challenges with the modular look and feel particularly when it came to the website responding responsively but after some trial and error we resolved those issues to produce a visually striking, very contemporary look and feel. 

We migrated the blog from the estate agency existing website so that we didn't lose any of the impact of search engine traffic and kept an archive of articles on the current blog. We streamlined the navigation process to be of benefit to the site visitor and commenced a peer group analysis and key-phrase audit to identify potentially lucrative market opportunities. The partners at Rural View were tasked with writing new content for the blog in line with this.

The results have been successful. A really striking website that sets the estate agency apart with good SEO foundations as well as a coherent digital strategy moving forward to maximise the SEO impact. We have been live less than a month so it's very early days and already the partners have seen an impact. Charlie Graham commented, "We have had a couple of phone calls already that we would not have expected normally". We call that a happy customer.

responsive web design

Responsive design as seen above on an ipad and smart phone.

plugin software website design

Using a plugin to estate agency software we added more detail to the page to really connect with site visitors.

country interiors web design

High end interior shots that clearly illustrate an idyllic life in the country.

estate agents blog seo

The blog providing extensive detail on the local area from schools to pubs to cricket clubs as well as market climate comments.