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SG Properties Branding and Website Design


Wednesday, May 07, 2014


SG Properties are a high end building renovation and refurbishment firm operating across London. We worked with them on establishing an online identity and brand that reflected the nature of their work.
building company website design

The brand was to be simple, modern with a minimalist look and feel. The company offered a bespoke interior design service as part of their offering and so both the logo and the corporate identity needed to reflect the style of work that the company offered. We chose a limited colour palette and used Gill Sans for the logo; a very British font. We used the accent of red to provide a contrast and serve to highlight information. The imagery was kept simple and we used high contrast black and white images to add interest to the page.


Most of the clients to this website would come from word of mouth and the visual impact of this website had to have the wow factor. We added a slideshow of works to the gallery page with a simple photo gallery of client's work.

kitchen website design
website design photo gallery
detail of photo gallery on website